Born Rich is a label from the Money Clothing family aimed at a customer looking for a more subtle brand aesthetic but equally committed to a quality product with fashion styling. Born Rich menswear champions a clean garment outlook with exceptional fabric quality and a fastidious attention to detail. The very essence of smart casual, Born Rich denim, tops and outerwear are as at home in the dressed down office as they are out for post-work drinks. Designed in Shoreditch, London, BORN RICH uses only the finest and most up to date fabric technologies and goes to rigorous lengths to ensure that this modern range of garments always surpasses expectations. Where Money clothing makes bold statements about the next fashion trends, Born Rich quietly whispers its message of cool and understated style. Understated. Casual. Contemporary. Quality.